Genesee Valley Motors Wins Ethics Award


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Genesee Valley Motors Wins 2014 Rochester Business Ethics "ETHIE" Award

Rochester, NY--September 23, 2014--Genesee Valley Motors, encompassing Genesee Valley Chrysler Dodge Jeep and Genesee Valley Ford, has been honored with the 2014 Rochester Business Ethics Award in the mid-sized business category. The "ETHIE" is one the region's most prestigious awards, recognizing businesses and organizations for their commitment to ethical business practices and for doing the right thing.

Genesee Valley Motors is widely recognized for its trademarked "no-nonsense" philosophy, and is one of the Rochester region's top selling dealerships. The company was founded in 1994 by Dom Genova, who has more than 35 years experience in both the manufacturing and dealership sides of the auto industry.

Genova was presented with The ETHIE at the annual Rochester Business Ethics Award celebration on September 22 at GEVA Theatre in Rochester. He received a crystal statuette symbolizing the navigator's and the architect's compasses, the roots of ethics in the ancient world, strong ethical foundations, aspirations to high standards of business conduct, and the multifaceted nature of ethics in our daily lives.

"We are honored and humbled to be recognized with such a high honor," said Genova. "It is a testament to the dedication of our employees. This honor helps to validate our "no-nonsense" brand, which we ultimately desire to bring to other select markets nationally."

Genesee Valley is now eligible to enter the national American Business Ethics Awards competition.

The ETHIE Award was established in 2003 and is presented by the Rochester Area Business Ethics Foundation, a non-profit organization dedicated to celebrating
ethical business culture. The award is organized around company or organization size: small (1-50 employees), midsized (51-150 employees) and large (151+ employees). Genesee Valley, with 67 employees, was the winner in the midsized category.

Genesee Valley was one of only seven organizations and companies to earn a place as a finalist and one of only three winners. An independent panel of judges chose the finalists after a site visit, reviewing detailed documentation and evidence of policies and processes that address ethics issues, challenges and opportunities.

Genesee Valley's signature "no-nonsense" philosophy, which is the backbone and the guiding principle of what the company does, is centered on the terms Your "no-nonsense" car dealer! ® and Your "no-nonsense" truck dealer!® The terms were coined by Genova and have been awarded federal trademarks.

The company's no-nonsense" standards are published on Genesee Valley's web sites. They include having non-commissioned salespeople who receive no incentive on the markup in the car; a refusal to sell expensive, low-benefit add-ons; and dealership advertising, which is written in clear, plain language, that only promotes rebates available to all customers, not just members of small special groups.

About Genesee Valley Motors
Genesee Valley Chrysler Dodge Jeep and Genesee Valley Ford - was established in 1994 by Dom Genova and is located at 1695 Interstate Drive in Avon, NY 14414, 15 minutes south of Rochester, NY. 2014

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